What You Need To Know About LinkedIn’s New Job Match Feature and How to Use it

The way you find your next job is about to change. LinkedIn just launched Job Match, a new AI-powered feature that goes beyond simple keyword searches. While traditional job searching often relies on these specific keywords and job titles, which can cause you to miss out on roles that are a great fit, Job Match uses AI to look beyond the surface, analyzing your full experience, skills, and career aspirations to connect you with positions that truly align with your goals.

In a statement from LinkedIn, they explain that Job Match “is a powerful tool that gives immediate insights into how well your profile aligns with specific job descriptions, helping job seekers understand their fit and make informed updates to strengthen their presence.”

This tool is designed to help you navigate your professional journey with precision and confidence. Whether you’re looking to switch industries, make a career pivot, or simply find roles that match your expertise, Job Match uncovers opportunities you maybe wouldn’t have found on your own.

What Is Job Match?

LinkedIn’s Job Match is redefining the job search, transforming what was once a tedious process into a smarter, more personalized experience. Instead of sifting through endless titles or second-guessing the right keywords, Job Match analyzes your profile, interprets your career goals, and surfaces opportunities that truly align with your skills and ambitions.

What sets it apart from other features is its ability to understand context, not just keywords. By combining natural language search with deep profile analysis, it goes beyond surface-level matching to uncover roles you might never have discovered on your own. It doesn’t just point you to job listings. It highlights where you’re poised to excel, identifies areas for growth, and suggests ways to strengthen your applications. With Job Match, finding the right role isn’t left to chance; it’s guided by insight, precision, and opportunities tailored specifically to you.

Benefits of Job Match

By filtering out irrelevant postings, Job Match saves you time and directs your attention to the opportunities that matter most while uncovering hidden roles that fit your background, even when the job descriptions don’t use the exact keywords you might expect. Beyond helping you discover the right opportunities, it builds confidence by highlighting where your strengths truly shine and where there’s room to grow. It also acts as a smart guide for your applications, providing actionable insights that help you focus on the right roles and tailor your approach for stronger results.

Key Highlights of Job Match

At the core of Job Match is its intelligent fit assessment, which generates a personalized match score showing how closely your LinkedIn profile aligns with a given job posting. This feature doesn’t just highlight your strongest qualifications but it also identifies potential gaps, giving you a clear snapshot of your readiness before you even hit “apply.”

Another standout advantage is its natural language search. Rather than relying on rigid job titles or exact keywords, you can enter conversational phrases like “entry-level jobs in sustainability marketing” or “remote analyst roles in healthcare using project management skills.” The AI interprets your intent and surfaces opportunities you might otherwise miss, even when job descriptions don’t use the same terms.

Job Match also provides actionable application insights, giving you valuable context to guide your decisions. You can see indicators such as whether a position is actively hiring, whether it’s a promoted listing, or how responsive the employer typically is. By understanding the activity behind a posting, you can prioritize your time and focus on opportunities that matter most.

For LinkedIn Premium members, Job Match goes a step further by offering tailored guidance. This may include suggestions to refine your resume, optimize your cover letter to emphasize relevant strengths, or highlight in-demand skills and certifications to fill gaps. By turning data into actionable advice, Premium users can strategically strengthen their applications and improve their chances of landing interviews.

In short, Job Match isn’t just a job listing tool. It’s a personalized career assistant. It helps you uncover hidden opportunities, understand your fit, and apply strategically, making the job search smarter, more efficient, and far more targeted.

How to Use Job Match: Step-by-Step Guide

1. Set Up Your Profile for Best Results

Your LinkedIn profile is the foundation of Job Match. The more complete and specific it is, the more accurate your results will be. Make sure your profile includes:

• Up-to-date experience: List your current and past roles with clear descriptions of your responsibilities.
• Measurable achievements: Use numbers where possible—such as “increased campaign engagement by 35%” or “managed a team of 10.”
• Relevant skills: Add both technical and soft skills that reflect your strengths. LinkedIn’s skill endorsements and assessments can also boost credibility.
• Keywords that matter: Sprinkle in industry-relevant terms to help the algorithm match you to specialized roles.

Think of your profile as your résumé’s digital twin. It should clearly showcase your value to potential employers.
Example: Alex, a mid-level marketing professional, updates their profile to include results-driven achievements (“boosted web traffic by 42%”) and new skills like “sustainability strategy” and “digital analytics.” This ensures that Job Match has rich data to work with.

2. Launch Job Search with Natural Language

Once your profile is ready, head to the Jobs tab. Instead of typing rigid job titles, use conversational, descriptive searches. For example:

• “Remote entry-level data analyst jobs”
• “Marketing roles in sustainable consumer goods”
• “Healthcare project management jobs focused on digital transformation”

The AI is designed to understand intent. That means it will connect you with jobs that may not use your exact wording but still align with your background and interests.
Example: Alex types “marketing jobs focused on sustainability” instead of guessing at job titles like “ESG Marketing Manager.” Job Match surfaces positions at eco-conscious brands and NGOs that they wouldn’t have found with a simple keyword search.

3. Review “Match” Insights

Each job listing includes a match score or summary that breaks down how well your profile aligns with the role. This feature identifies:

• Your strengths: The skills and experiences that make you a strong candidate.
• Your gaps: Areas where your profile doesn’t fully match the job description.

If you’re a Premium member, you may also see your match categorized as high, medium, or low, giving you an at-a-glance sense of how competitive you are for the position.
Example: For one sustainability marketing role, Alex sees they’re a “medium” match. Their background in digital campaigns is a strength, but they’re missing experience with ESG reporting.

4. Leverage the Insights

The real power of Job Match comes from using its insights to sharpen your applications. Consider:

• Tailoring your resume and cover letter: Emphasize the strengths highlighted in your match summary.
• Improving your profile: Add missing skills, certifications, or keywords that consistently appear in the job descriptions you’re targeting.
• Prioritizing your time: Focus first on jobs where your match is strongest or where the company is actively hiring.

Example: Alex highlights their track record in digital engagement campaigns in their resume, while also updating their LinkedIn profile with a new sustainability certification they recently earned.

5. Apply Strategically

Not every opportunity requires a perfect fit, but applying strategically can save you time and increase success. Use these guidelines:

• Strong match: Apply with confidence; highlight your best-aligned skills and experiences.
• Partial match: If you’re motivated, address the gap directly. For example, if you lack a specific certification, highlight related experience that demonstrates equivalent skills.
• Low match: Consider whether the role is worth pursuing. If not, use the insights as a roadmap for upskilling before revisiting similar opportunities later.

Example: Alex applies to the “medium” match sustainability role, but in their cover letter they directly address the ESG gap, emphasizing their quick adaptability and willingness to pursue further training.

6. Refine and Iterate

Job Match isn’t static. It evolves with both your profile and the job market. To keep seeing relevant opportunities:

• Regularly update your profile: Add new skills, certifications, or accomplishments as you gain them.
• Experiment with search phrases: Try different wording to uncover roles across industries or specialties. For example, “digital marketing manager” might yield different results than “growth marketing strategist.”
• Pay attention to trends: If you notice certain skills or requirements appearing repeatedly, consider pursuing training or certifications to stay competitive.

Example: After a few searches, Alex notices that many of the sustainability jobs mention “carbon footprint analysis.” They decide to take an online course in that area, add it to their profile, and see their match scores improve for similar roles.

Making the Most of Job Match

LinkedIn’s Job Match is reshaping the way professionals approach and explore new career opportunities. Instead of endlessly scrolling through listings or trying to guess the right keywords, it meets you where you are, understands your skills and ambitions, and highlights opportunities that might have stayed hidden otherwise. It’s like having a career conversation with someone who gets your experience, your goals, and the potential paths you haven’t even considered yet. Ultimately, LinkedIn’s Job Match doesn’t just make job searching easier; it makes it smarter. In a world of endless options, that perspective can make all the difference.