Your LinkedIn profile is quite possibly your most important piece of virtual real estate. LinkedIn has high domain authority and is one of the top-five Google indexed sites. When someone “Googles” your name, there is a good chance that your LinkedIn profile is one of the top search results.
We know LinkedIn. We have a deep understanding of the platform and the ever-changing algorithm. Briefcase Coach founder, Sarah Johnston, was named a 2019 LinkedIn Top Voice and has one of the world’s most viewed Linkedin profiles with over 1 MILLION followers on the site.
Why you should hire a LinkedIn profile writer
A study found that 122 million people received an interview through LinkedIn. According to the social media giant, three people are hired every minute on LinkedIn. It’s the #1 website where recruiters go to find talent.
Just being ON LinkedIn isn’t enough. You have to be “findable.” That’s where we come in.
Our process begins with keyword research. We look at job descriptions and search analytics to identify keywords you should use on your profile to improve your site SEO.
It’s not uncommon for our clients to get 20-60% more profile views after working with us.
We help you tell your story on LinkedIn
We believe that interesting content is more likely to be read. The “New School” or modern LinkedIn profile is engaging and tells a first-person story. With “New School” profiles, readers are more likely to read and remember the summary, one of the main objectives of personal branding: to differentiate yourself and be known.
From a UX perspective, LinkedIn only shows the first 3-4 sentences of an ABOUT section before the reader has to click “see more.” It’s our goal to write a hook so enticing that the reader will always want to finish your story. You won’t get a boring 3rd person jargony narrative when you hire us.
When a client engages us to write their LinkedIn profile, we schedule a 60-90 minute “strategy” call to learn their background and secret sauce. Founder, Sarah Johnston, loves to roll up her sleeves and help clients unearth their unique value proposition and story.
LinkedIn Profile Writing Package
When we write your LinkedIn profile, you get 4-6 pages of original content in a word document that you can copy + paste onto your profile.
We create for you:
- Keyword Research Strategy
- A first-person LinkedIn about section
- A keyword-optimized header
- 2 to 3 background images (pick the image that you feel best represents your personal brand)
- LinkedIn experience section written in the first person with content appropriate for a public-facing audience
- Skills section recommendations
- Photo and review section audit
We are rule followers. The LinkedIn User Agreement prohibits us from using your login to update your profile on your behalf. If after we deliver your done-for-you content and you aren’t sure how to best use it, we will schedule a video screen sharing session free of charge to walk you through how to update your profile.
As an add-on service for new or past resume clients, we charge between $799-999 for custom LinkedIn story branding.
For new clients wanting just a LinkedIn profile as a stand-alone service, our rates range from $1399-1599.
*We view the LinkedIn profile as a completely different yet complimentary service to the resume. We do not simply copy + paste your resume bullet points onto your LinkedIn page. We do use some of the same themes on both the resume and LinkedIn.