“Different is better than better”

“Different is better than better”. Quote credit: Jerry McGuire

This brilliant sales technique should be applied to your job search.

When I was recruiting, I can’t tell you how many times I heard hiring managers say, “I can train someone to do XX, but I can’t train passion, love of learning and resilience”. (This doesn’t mean that you can get a job you are completely unqualified for because you demonstrate positive qualities in an interview)

Here are some practical ways:

1. When you write a follow up e-mail, don’t be vanilla. Think of ways that you can address the position or the organization’s “pain points” in your note.

2. When you are interviewing, take the time to make a real connection with the person interviewing you.

3. Make sure that your resume is well written and has some eye catching design elements. Don’t be boring.

As a job seeker, think outside of the box.


  • Sarah Johnston

    I’m a former corporate recruiter and industry “insider” who got tired of seeing talented high-achievers get passed over for opportunities because they did not have the right marketing documents or know how to position themselves in interviews. I have relocated multiple times across the country as a “trailing spouse” and have had to execute job searches in completely cold markets (where I literally knew no one!) I have been named a LinkedIn Top Voice in the career space in 2019, HR Weekly’s Top 100 Most Influential People in HR, named the owner of the “best resume writing firm for experienced executives” by Balance Careers and a “top follow” by JobScan in 2019 and 2020.

Sarah Johnston

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