Selling the Brooklyn Bridge to an Iowan Tourist
JOB SEEKERS: BEWARE OF EMPLOYER BRANDING
According to Glassdoor, 84% of you would consider leaving your current job if offered another role with a company that had an excellent corporate reputation (or perceived reputation)
According to an article by Sarah Lybrand, “employer branding, is simply how you market your company to desired job seekers. You can do this by showcasing your organization’s unique cultural differentiators, and then working to amplify them so you can position yourself as a top place to work.”
As a candidate advocate—heed this warning. Employers are using content marketing to shape your perception of their company. They are creating beautiful image-filled blogs with stories about their employees, videos with testimonials & even Glassdoor reviews.
Here’s the thing—it’s marketing.
Sometimes, the stories they are putting on their website are simply not reality. I’ve heard of companies wanting to boost their Glassdoor rankings so they buy coffee and donuts for their HR staff and have everyone write a glowing review.
What can’t be faked? Retention, innovation, upward mobility & diversity.
Check out this post on LinkedIn and view the over 100 quality comments from hiring managers, job seekers and industry leaders on the subject.
