Our executive clients get results.
Why do Chief Operating Officers, Chief Marketing Officers, Chief Medical Quality Officers, and Vice Presidents of (UX) User Design and Customer Experience trust us with their most important career materials?
Executives trust Briefcase Coach because they know that we get the job done.
More than 30% of our executive clients come to us through referrals from former clients or search firm recruiters. We consistently hear from clients that hiring us was one of the best professional decisions they’ve ever made. After working with us, our clients are more focused, targeted and can better articulate their value.

We know that you are busy. Most of our executive resume clients haven’t had to write a resume in years. If you want to land an executive position, you need a quality, metrics-driven executive style resume that positions you for the role. That’s why you hire us. We stay up-to-date on all of the latest trends, and we have a deep understanding of the recruitment process and ATS-systems.
Briefcase Coach’s Executive Branding Process
When it comes to hiring, YOU are the brand. Selection committees meet to discuss qualities and characteristics —- or brand features— that they want to see in a final candidate. Your career collateral needs to express what sets you apart from your competition.
Every engagement with our clients starts with a personal brand strategy call. For us to correctly position you in the job market, we need to understand as much as we can about you, your future targets and goals, and your value proposition.

Brand Audit
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- Your past, present, and future
- Your “why”
- Unique value proposition
- Brand personality
Leadership and Talent Development
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- Leadership philosophy
- Recruitment and retention results
- Employee engagement
- Impact on D&I
- Workforce development
KPIs and Results
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- Revenue and bottom line impact to the business
- P&L management
- Key initiatives and results
We’re not going to lie– the call is thorough. We will do everything we can to make you feel like you are talking to an old friend vs. sitting through an FBI interrogation. We regularly hear from clients that the intake interview was great preparation for a “real” interview because of the depth and focus during the call.
Our clients have worked for:

- Walt Disney World
- Amazon
- Alphabet
- Nike
- Exxon Mobil
- Cardinal Health
- Verizon Communications
- Meta Platforms
- Johnson & Johnson
- BlackRock
- Fidelity
- Cox Enterprises
- PepsiCo
- Robinhood
- Peloton
- Unqork
…..and many more!
We provide a completely custom product.
You are unique. You’re not your boss. You’re not your mentor. You are your own unique brand and deserve a distinct document that outlines your results and value proposition.
We don’t use templates.
Every resume looks different because every job seeker is different. We take research, strategy, and content creation seriously. As advanced resume writers, we spend an average of 12-20 hours per executive resume.

We have advanced degrees and industry experience.
Every Briefcase Coach resume client will work directly with the founder, Sarah Johnston, on their resume. Sarah has a small team of writers supporting research, writing, and editing efforts. Every executive writer is North American based and has an advanced degree from top-tiered universities (Emory, Washington University, UNC Chapel Hill, and Yale). Members of the Briefcase Coach writing team have had successful careers in medicine, law, federal grant writing, and public relations.
We are intentionally small.
We don’t take on a lot of clients because we want to provide high-touch service to the job seekers we serve. We do require a no-obligation discovery call to book our services. This call gives you the opportunity to ask questions, ensure a mutual fit, and align on expectations.
Turnaround time for executive resume package development is typically 7 business days from consultation to draft delivery. Our fees are similar to what you might pay an accountant, attorney, or management consultant. They are also comparable to other regarded industry professionals.
We offer a la carte pricing on all of our services as your dedicated executive resume writer and career coach. An executive resume as a stand-alone product starts at $1500.