A compelling “Why this Job” or “Why this Company” story can set you apart from the competition and show that you’re not just looking for a job—you’re looking for the right job.

Today, we are helping you answer this question with a detailed worksheet that helps get to the core of your value proposition and aligns it with your target companies values. It will guide you through a process of self-reflection, helping you articulate your unique value proposition and, align it with the specific values of your target companies.

This is the kind of personalized, strategic approach that will set you apart in an interview and help you land those top-tier roles.

So, why do you want this job?

Think about what truly excites you about this specific company and role. Is it their innovative culture? Their commitment to social impact? Their industry leadership?

Connect your values to theirs. Show how your passions and aspirations align with their mission and goals.

Here’s how to craft a winning “Why” story:

• Do your research: Deeply understand the company’s values, mission, recent initiatives, and culture.
• Identify your “why”: What specifically excites you about this company and role? What problems do you want to help them solve?
• Connect the dots: Show how your skills, experience, and values align with their needs and goals.
• Share a personal anecdote: If possible, share a story that demonstrates your genuine interest in the company.
• Practice your delivery: Rehearse your story to ensure it comes across as authentic and enthusiastic.

Example:

“I’m incredibly drawn to [Company Name]’s commitment to sustainability. In my previous role at [Previous Company], I spearheaded a project that reduced our carbon footprint by 15%. I’m eager to bring my expertise in sustainable practices to [Company Name] and contribute to your ambitious goals in this area.”

A compelling “Why” story can set you apart from the competition and show that you’re not just looking for a job—you’re looking for the right job.