What does this mean?
Are there people that you follow on social platforms—- corporate leaders, influencers, thought leaders? Do you Google someone before a meeting? Do you check out a candidates LinkedIn page before the interview?
Online gives you a glimpse of their life. When you meet someone who you “know” online, you bring a bias. We are susceptible to confirmation bias which involves favoring information that confirms your previously existing beliefs or biases.
Your takeaway? Your personal brand online is more important than it ever has been. If you are not taking your LinkedIn profile and content seriously, then you could be making a bad first impression.
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