Digital First

Chew on this. In modern times, an in-person impression is formed AFTER a digital impression. (thanks William Arruda for that lightbulb moment at the Career Thought Leaders Consortium conference).

What does this mean?

Are there people that you follow on social platforms—- corporate leaders, influencers, thought leaders? Do you Google someone before a meeting? Do you check out a candidates LinkedIn page before the interview?

Online gives you a glimpse of their life. When you meet someone who you “know” online, you bring a bias. We are susceptible to confirmation bias which involves favoring information that confirms your previously existing beliefs or biases.

Your takeaway? Your personal brand online is more important than it ever has been. If you are not taking your LinkedIn profile and content seriously, then you could be making a bad first impression.

Join the conversation. Check out others thoughts on this topic on LinkedIn:


  • Sarah Johnston

    I’m a former corporate recruiter and industry “insider” who got tired of seeing talented high-achievers get passed over for opportunities because they did not have the right marketing documents or know how to position themselves in interviews. I have relocated multiple times across the country as a “trailing spouse” and have had to execute job searches in completely cold markets (where I literally knew no one!) I have been named a LinkedIn Top Voice in the career space in 2019, HR Weekly’s Top 100 Most Influential People in HR, named the owner of the “best resume writing firm for experienced executives” by Balance Careers and a “top follow” by JobScan in 2019 and 2020.

Sarah Johnston

Need focused coaching time?

Let’s get started