Expert job search advice.

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Sarah Johnston

Digital First

Chew on this. In modern times, an in-person impression is formed AFTER a digital impression. (thanks William Arruda for that lightbulb moment at the Career Thought Leaders Consortium conference).

What does this mean?

Are there people that you follow on social platforms—- corporate leaders, influencers, thought leaders? Do you Google someone before a meeting? Do you check out a candidates LinkedIn page before the interview?

Online gives you a glimpse of their life. When you meet someone who you “know” online, you bring a bias. We are susceptible to confirmation bias which involves favoring information that confirms your previously existing beliefs or biases.

Your takeaway? Your personal brand online is more important than it ever has been. If you are not taking your LinkedIn profile and content seriously, then you could be making a bad first impression.

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Sarah Johnston

Founder of The Briefcase Coach, Sarah is an industry “insider” and job search expert. As a former corporate recruiter, Sarah got tired of seeing talented high-achievers get passed over for opportunities because they did not have the right marketing documents or know how to position themselves in interviews. Since opening Briefcase Coach in 2016, Sarah has helped thousands of clients land top-tier jobs through the creation of executive documents and interview coaching. In addition to working one-on-one with clients, she also supports job seekers through her blog, social media posts and bi-monthly newsletter, Career Briefs. She has been named a LinkedIn Top Voice, one of HR Weekly’s Top 100 Most Influential People in HR, and a “top follow” by JobScan. Her company, Briefcase Coach was named “best resume writing firm for experienced executives” by Balance Careers.